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The Customer Culture Imperative: A Leader's Guide To Driving Superior Performance Salman Rushdie This is comfortingBECOME THE ENVY OF YOUR INDUSTRY WITH A CUSTOMER CENTRIC CULTURE Winner of Marketing Book of the Year 2015 by Marketing and Sales Books For the first time, this groundbreaking guide unlocksthe secrets used by Amazon, Virgin, Apple, Starbucks, and salesforce. com. It creates a guide for success based on three years of scientific study drawing insights from more than 100 businesses to identify seven key factors. When implemented together these factors